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Buy a Moe’s Southwest Grill Franchise

Moe’s Southwest Grill, founded in 2000 and based in Atlanta, Georgia, is a leading fast-casual franchise known for its bold southwestern flavors and made-to-order meals. The brand quickly expanded after beginning franchising in 2001 and now operates over 590 locations across the United States. Moe’s menu features popular items such as the Homewrecker burrito, tacos, quesadillas, nachos, salads, and its famous queso, with every meal served alongside free chips and salsa. Known for its vibrant, fun atmosphere and the signature greeting, “Welcome to Moe’s!”, the brand continuously modernizes its interiors and digital ordering systems to enhance customer experience while maintaining its core offerings. Moe’s is part of Focus Brands, a portfolio that includes other well-known franchises like Auntie Anne’s and Cinnabon.

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Why buy a Moe’s Southwest Grill Franchise?

Investing in a Moe’s Southwest Grill franchise offers entry into a proven, well-established fast-casual brand with a loyal customer base and strong financial performance. With an average gross sales of approximately $1.17 million per location and a 15% operating profit margin, franchisees can expect solid returns. The franchise requires a minimum net worth of $1.5 million and $500,000 in liquid capital, reflecting the brand’s premium positioning. Backed by Focus Brands’ extensive resources, franchisees gain access to robust training, marketing support, and supply chain efficiencies, making Moe’s a compelling opportunity for entrepreneurs seeking a scalable and profitable fast-casual restaurant business.

Moe’s Southwest Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,500

    • Initial Investment

      $745,325 - $1,819,050

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 36-150 hours on the job training

    • 18-50 hours classroom training

    • Ongoing support

    • Marketing support

Moe’s Southwest Grill – Additional  Information

  1. Franchisee Support

    Moe’s Southwest Grill offers comprehensive franchisee support including initial training at corporate headquarters covering operations, marketing, site selection, and grand opening assistance. Ongoing support includes marketing and advertising tools, vendor discounts through Focus Brands, operational guidance, and access to proprietary technology platforms. Franchisees benefit from a strong supply chain and collaborative regional support teams to help optimize performance and growth.

  2. Accolades & Awards

    Moe’s Southwest Grill is widely recognized as a top fast-casual Mexican franchise, consistently ranking among the leading brands in the segment. Its strong brand awareness, loyal customer base, and reputation for quality and service have earned it a place among the fastest-growing and most popular Mexican food franchises in the U.S.

  3. Industry / Market

    The fast-casual Mexican food industry continues to grow robustly, driven by consumer demand for fresh, customizable, and convenient dining options. Moe’s benefits from this trend with a simple menu built on quality ingredients and efficient service. The brand’s multi-channel approach—including dine-in, takeout, catering, and delivery—positions it well to capitalize on evolving consumer preferences and expanding market opportunities.

  4. Ideal Owner

    The ideal Moe’s Southwest Grill franchisee is an energetic, community-oriented entrepreneur with experience in multi-unit restaurant operations or a strong desire to learn. Owners should be committed to delivering excellent customer service, managing staff effectively, and engaging in local marketing efforts. Strong leadership and operational skills are key to successfully growing the brand in their market.

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